Third Journal Entry Essay Example | Topics and Well Written Essays - 250 words

Third Journal Entry - Essay Example Based on these responsibility-related considerations, the professor’s story relates to the larger story of mankind as responsibilities are laid forth for accomplishment, faces challenges in both professional and personal settings, and deserves compassion based on likely occurrence of burnout in the management of work-life balance. The audience addressed comprises of English Language learners with the purpose of introducing the personality of the professor as influenced by career choice, physical appearance, and mastery of a subject. Based on the professor’s profile above, the choice of including the age group, the human side, likely side effects of the career choice was merited by the likely assumptions students make about their professors in general. By introducing the professor’s personality and expectations within his career, the purpose of composing this profile was to give new language students an idea of what is expected of them when addressing, judging, or even responding to the professor’s questions, assignments, and other academic tasks. By providing an easy environment in everything humans do, everyone can handle their challenges appropriately while at the same time projecting the strengths towards a meaningful purpose that influences positive growth. Reflecting on observations about looks and body language, the included details from the interview questions include the professor’s exposure to burnout as well as the personal responsibility of managing work-life balance.

Age of Iron by J.M. Coetzee Essay Example for Free

Age of Iron by J.M. Coetzee Essay The extract from the prose Age of Iron written by J.M. Coetzee is about the depiction of different generations conflicting with one another. This extract is set up as an old wise woman a one-way conversation during the 1990s. This extract illustrates the young boy being forced in listening to the old wise womans opinion about the cons of the apartheid, more specifically being the war. Throughout the prose, the young boy refuses to listen to the voice of authority and shows the old wise woman that with stubbornness and self-determination, young children do not accept what they are told from authority. With the portrayal of the two generations conflicting, the extract suggests that the immense amount of influence of authority can play a major role on younger generations leading them to choose the wrong path. This prose is shown as a one-way conversation and is during the time period of the 1990s which is also known as the South African Apartheid. With the Apartheid regime, the tone of the extract is in a depressed mood because of their struggle to freedom. The old wise womans opinions are demonstrated through her stream of consciousness and moves from quick dialogue with the young boy to descriptions showing the vivid imagery of the war. The depressed plot of this extract shows the social activism of the younger generation and the minorities in South Africa fighting for their own rights. The old womans advice is however being ignored from the young boy who refuses; due to his stubbornness and goes onto the wrong path putting himself into great danger. The setting of this prose most likely takes place in the old womans house because of the depiction that the old woman do[esnt] have bandages in the house. This shows that the young boy illustrates the dramatic beginning by making splashing noises indicating that it was rainy day outside and he needed to go inside somewhere dry. Since the young boy went inside the old womans house without knocking, this shows that there is a family connection between the old woman and the boy however not a strong connection because of the one-way dialogue throughout the prose. However, they do have family connection where the boy visits often because she notices the bandage [is] off and with surprise [she] noticed that the stitches were still in. This line depicts that she cares for the boy and that there is a family connection between the two characters because of the connection of the boy being able to go into her house and the fact that he has visited before with a bandage on. The prose then continues into short dialogue, demonstrating that the narrator is represented as a motherly figure because of the tone of caring in the dialogue such as when did you leave the hospital and you must keep that cut covered, otherwise it will get infected The protagonist in this prose is represented as a mother figure because of the consecutive questions she asks the boy about his cut and exaggerates that it will leave a memento on his forehead for the rest of his life. The protagonist is shown as a hen that loses its chicks because in the prose, the young boy that steps into the protagonists house isnt blood-related to the old woman however, this line depicts that the old woman will still treat him as her own son because of the theme nature vs. nurture. The old woman also recommends to the young boy to go [see] a doctor soon, or a clinic to have the stitches taken out. This quotation also initiates the spark of the young boy choosing the wrong path in life, leading him into great danger because he cleverly moves away from the topic by saying that he must rest [his] arm and his head is not sore. By saying this to the old woman, she immediately thinks that he is running away from someone and by being silent, she starts to show her caring and loving for the boy by telling him advice. Since she asked the young boy with care and love if he was running away from someone, and with no reply, the old woman got worried and starts to explain to the young boy again that he is too young for this kind of thing. The old woman starts to tell explain to the young boy that it is not a good thing to die and that even though he is fighting for his own rights during the war, he should be careful because [they are] throwing away [their] lives before [they] know what life can [really] be. It is also indicated in the prose, that she is an old person because she says so herself when she is explaining to the young boy. She also talks about Bheki, her son who died at a young age because he fought in the war however when she explained to the young boy that war isnt a good thing to participate; he didnt understand because he asked after she had explained about the cons of war. The vivid imagery is brought out into that particular paragraph because she illustrates the war as an age of chivalry where men [hack] other men to death. However her strong opinion against the war didnt work on the young boy because he wasnt influenced at all because his desires were very strong about war. In the prose, the young boy has rebelled against the voice of authority (old woman_ by not paying attention to her when she was talking as she explained through dialogue and imagery that war isnt something to be proud about. However, the young boys desire grew and he became more passionate about the war showing that all of the immense influencing she did was a waste of time. Consequently, she gets furious when he asks where is Bheki. This shows that the young boy wasnt paying attention to the old woman and shows that he is also immature. This specific quotation indicates that the young boy isnt mature because he didnt understand her hint when she said that I told Bheki so [Ill] tell you again. This being the turning point of the prose, the old woman changes her voice of tone from soft and sweet into more of a demanding voice by telling him to sit down. As he follows her orders, she starts to explain that Bheki is actually in a box in a hole with earth heaped on top of him. She says this with great pain and as she quickly brushes that off her shoulders, she then changes her way of explaining to the boy into a more childish way. She starts to use basic terms for the young boy to understand as her diction goes from complex to simple. Her voice changes immediately and the old woman start to explain to the boy as if he was a little child who was learning to ride a bike. As the conclusion starts to approach, her mood also becomes more furious because she knows that compassions is the most important thing and pushes that war is a struggle and pain. With her great influence upon the young boy, he threw off [the] talk and chooses the path of war as a sign of discipline. In the prose Age of Iron the influence of authority is shown throughout the prose. With the old woman trying to lure the young boy out from war is not successful as all the young boys listen to discipline and nothing else. However with him refusing the talk which had weighed down the generation of his grandparents and his generation of his parents; he decided to choose the wrong path leading him into a great deal of danger. Even though, the old wise woman knew what she was talking about and had heard about past experiences through memory and sense-perception, her influence upon the boy was very significant however with the two generations conflicting, the immense amount of influence of the old wise woman wasnt successful which lead the young boy in choosing the wrong path.

The Existence of Black Holes Essays -- Concept Essays

The Existence of Black Holes I have always had an interest in science, especially in the sciences regarding outer space. When I was younger I was always fascinated with rockets, and especially in stars. I have often regretted not pursuing this interest at its infancy. I do remember going to the Planetarium, and studying about a topic that I had seen talked about on television. The topic was black holes, and back then all that they knew was that they were black. The idea of a space in the universe that is completely void of light was difficult to imagine. Recently, I have learned more about this topic and a science call cosmology. I had never even heard of this field of science before I was introduced to a scientist by the name of Stephen Hawking. The introduction was very informal. In fact, I have never even seen him. My first introduction to Stephen's theories came when I read a popular book that Stephen wrote called A Brief History of Time, in this book he attempts to explain some of his most complicated theor ies. These include the topics of black holes, imaginary time, and the origin of the universe. Stephen is the front runner in his field. Many of his peers consider his to be the greatest mind since Einstein. (Stone, 27) One of Stephen's areas of specialty that interests me is the topic of small mass exploded in the grandest explosion in history. Scientists today say that ever since the Big Bang the universe has been expanding at the speed of light. Stephen's theory is that eventually the universe will reach an outer limit and will then implode on itself at the speed of light. (A Brief History of Time, 76) The ideas that Stephen has about the lifetime of our universe are very complicated. I will not even pretend to c... ...se and everything in it at one time consisted in a very small mass. This mass contained an incredible amount of energy. The theory is that the Stephen's work in this field regarding blackholes, and imaginary time is unsurpassed by anyone and is truly remarkable. Bibliography Hawking, Stephen. A Brief History of Time. New York: Bantam Books, 1988. Hawking, Stephen. A Reader's Guide to a Brief History of Time. New York: Bantam Books 1992. Hawking, Stephen. Black Holes and Baby Universes and Other Essays. New York: Bantam Books, 1994. Hawking Stephen. An Essay On Time. New York: Bantam Books, 1992. Penrose, Roger. A Thesis on Relativity. New York: Bantam Books, 1990. Stone, Gene. A Reader's Companion to A Brief History of Time. New York: Bantam Books, 1992. Thorne, Kip. A Thesis on Quantum Mechanics. London: Oxford Publishing, 1989.

Microwaves :: essays research papers

You might remember the heroic role that newly-invented radar played in the Second World War. People hailed it then as "Our Miracle Ally". But even in its earliest years, as it was helping win the war, radar proved to be more than an expert enemy locator. Radar technicians, doodling away in their idle moments, found that they could focus a radar beam on a marshmallow and toast it. They also popped popcorn with it. Such was the beginning of microwave cooking. The very same energy that warned the British of the German Luftwaffe invasion and that policemen employ to pinch speeding motorists, is what many of us now have in our kitchens. It's the same as what carries long distance phone calls and cablevision. Hitler's army had its own version of radar, using radio waves. But the trouble with radio waves is that their long wavelength requires a large, cumbersome antenna to focus them into a narrow radar beam. The British showed that microwaves, with their short wavelength, could be focussed ina narrow beam with an antenna many times smaller. This enabled them to make more effective use of radar since an antenna could be carried on aircraft, ships and mobile ground stations. This characteristic of microwaves, the efficiency with which they are concentrated in a narrow beam, is one reason why they can be used in cooking. You can produce a high-powered microwave beam in a small oven, but you can't do the same with radio waves, which are simply too long. Microwaves and their Use The idea of cooking with radiation may seem like a fairly new one, but in fact it reaches back thousands of years. Ever since mastering fire, man has cooked with infrared radiation, a close kin of the microwave. Infrared rays are what give you that warm glow when you put your hand near a room radiator or a hotplate or a campfire. Infrared rays, flowing from the sun and striking the atmosphere, make the Earth warm and habitable. In a conventional gas or electric oven, infrared waves pour off the hot elements or burners and are converted to heat when they strike air inside and the food. Microwaves and infrared rays are related in that both are forms of electromagnetic energy. Both consist of electric and magnetic fields that rise and fall like waves on an ocean. Silently, invisibly and at the speed of light, they travel through space and matter. There are many forms of electromagnetic energy (see diagram). Ordinary light from the sun is one, and the only one you can actually see. X-rays are another. Each kind, moving at a separate wavelength, has a unique effect on any matter it

Chapter 14 Snape’s Grudge

No one in Gryffindor Tower slept that night. They knew that the castle was being searched again, and the whole House stayed awake in the common room, waiting to hear whether Black had been caught. Professor McGonagall came back at dawn, to tell them that he had again escaped. Throughout the day, everywhere they went they saw signs of tighter security; Professor Flitwick could be seen teaching the front doors to recognize a large picture of Sirius Black; Filch was suddenly bustling up and down the corridors, boarding up everything from tiny cracks in the walls to mouse holes. Sir Cadogan had been fired. His portrait had been taken back to its lonely landing on the seventh floor, and the Fat Lady was back. She had been expertly restored, but was still extremely nervous, and had agreed to return to her job only on condition that she was given extra protection. A bunch of surly security trolls had been hired to guard her. They paced the corridor in a menacing group, talking in grunts and comparing the size of their clubs. Harry couldn't help noticing that the statue of the one-eyed witch on the third floor remained unguarded and unblocked. It seemed that Fred and George had been right in thinking that they — and now Harry, Ron, and Hermione — were the only ones who knew about the hidden passageway within it. â€Å"D'you reckon we should tell someone?† Harry asked Ron. â€Å"We know he's not coming in through Honeyduke's,† said Ron dismissively. â€Å"We'd've heard if the shop had been broken into.† Harry was glad Ron took this view. If the one-eyed witch was boarded up too, he would never be able to go into Hogsmeade again. Ron had become an instant celebrity. For the first time in his life, people were paying more attention to him than to Harry, and it was clear that Ron was rather enjoying the experience. Though still severely shaken by the night's events, he was happy to tell anyone who asked what had happened, with a wealth of detail. â€Å"†¦ I was asleep, and I heard this ripping noise, and I thought it was in my dream, you know? But then there was this draft†¦I woke up and one side of the hangings on my bed had been pulled down†¦I rolled over†¦and I saw him standing over me†¦like a skeleton, with loads of filthy hair†¦holding this great long knife, must've been twelve inches†¦and he looked at me, and I looked at him, and then I yelled, and he scampered. â€Å"Why, though?† Ron added to Harry as the group of second year girls who had been listening to his chilling tale departed. â€Å"Why did he run?† Harry had been wondering the same thing. Why had Black, having got the wrong bed, not silenced Ron and proceeded to Harry? Black had proved twelve years ago that he didn't mind murdering innocent people, and this time he had been facing five unarmed boys, four of whom were asleep. â€Å"He must've known he'd have a job getting back out of the castle once you'd yelled and woken people up,† said Harry thoughtfully. â€Å"He'd've had to kill the whole house to get back through the portrait hole†¦then he would've met the teachers†¦Ã¢â‚¬  Neville was in total disgrace. Professor McGonagall was so furious with him she had banned him from all future Hogsmeade visits, given him a detention, and forbidden anyone to give him the password into the tower. Poor Neville was forced to wait. outside the common room every night for somebody to let him in, while the security trolls leered unpleasantly at him. None of these punishments, however, came close to matching the one his grandmother had in store for him. Two days after Black's break-in, she sent Neville the very worst thing a Hogwarts student could receive over breakfast — a Howler. The school owls swooped into the Great Hall carrying the mail as usual, and Neville choked as a huge barn owl landed in front of him, a scarlet envelope clutched in its beak. Harry and Ron, who were sitting opposite him, recognized the letter as a Howler at once — Ron had got one from his mother the year before. â€Å"Run for it, Neville,† Ron advised. Neville didn't need telling twice. He seized the envelope, and holding it before him like a bomb, sprinted out of the hall, while the Slytherin table exploded with laughter at the sight of him. They heard the Howler go off in the entrance hall — Neville's grandmother's voice, magically magnified to a hundred times its usual volume, shrieking about how he had brought shame on the whole family. Harry was too busy feeling sorry for Neville to notice immediately that he had a letter too. Hedwig got his attention by nipping him sharply on the wrist. â€Å"Ouch! Oh — thanks, Hedwig.† Harry tore open the envelope while Hedwig helped herself to some of Neville's cornflakes. The note inside said: Dear Harry and Ron, How about having tea with me this afternoon 'round six? I'll come collect you from the castle. WAIT FOR ME IN THE ENTRANCE HALL; YOU'RE NOT ALLOWED OUT ON YOUR OWN. Cheers, Hagrid â€Å"He probably wants to hear all about Black!† said Ron. So at six o'clock that afternoon, Harry and Ron left Gryffindor Tower, passed the security trolls at a run, and headed down to the entrance hall. Hagrid was already waiting for them. â€Å"All right, Hagrid!† said Ron. â€Å"S'pose you want to hear about Saturday night, do you?† â€Å"I've already heard all abou' it,† said Hagrid, opening the front doors and leading them outside. â€Å"Oh,† said Ron, looking slightly put out. The first thing they saw on entering Hagrid's cabin was Buckbeak, who was stretched out on top of Hagrid's patchwork quilt, his enormous wings folded tight to his body, enjoying a large plate of dead ferrets. Averting his eyes from this unpleasant sight, Harry saw a gigantic, hairy brown suit and a very horrible yellow-and-orange tie hanging from the top of Hagrid's wardrobe door. â€Å"What are they for, Hagrid?† said Harry. â€Å"Buckbeak's case against the Committee fer the Disposal o' Dangerous Creatures,† said Hagrid. â€Å"This Friday. Him an' me'll be goin' down ter London together. I've booked two beds on the Knight Bus†¦.† Harry felt a nasty pang of guilt. He had completely forgotten that Buckbeak's trial was so near, and judging by the uneasy look on Ron's face, he had too. They had also forgotten their promise about helping him prepare Buckbeak's defense; the arrival of the Firebolt had driven it clean out of their minds. Hagrid poured them tea and offered them a plate of Bath buns but they knew better than to accept; they had had too much experience with Hagrid's cooking. â€Å"I got somethin' ter discuss with you two,† said Hagrid, sitting himself between them and looking uncharacteristically serious. â€Å"What?† said Harry. â€Å"Hermione,† said Hagrid. â€Å"What about her?† said Ron. â€Å"She's in a righ' state, that's what. She's bin comin' down ter visit me a lot since Chris'mas. Bin feelin' lonely. Firs' yeh weren' talking to her because o' the Firebolt, now yer not talkin' to her because her cat –â€Å" â€Å"?C ate Scabbers!† Ron interjected angrily. â€Å"Because her cat acted like all cats do,† Hagrid continued doggedly. â€Å"She's cried a fair few times, yeh know. Goin' through a rough time at the moment. Bitten off more'n she can chew, if yeh ask me, all the work she's tryin' ter do. Still found time ter help me with Buckbeak's case, mind†¦She's found some really good stuff fer me†¦reckon he'll stand a good chance now†¦Ã¢â‚¬  â€Å"Hagrid, we should've helped as well — sorry –† Harry began awkwardly. â€Å"I'm not blamin' yeh!† said Hagrid, waving Harry's apology aside. â€Å"Gawd knows yeh've had enough ter be getting' on with. I've seen yeh practicin' Quidditch ev'ry hour o' the day an' night — but I gotta tell yeh, I thought you two'd value yer friend more'n broomsticks or rats. Tha's all.† Harry and Ron exchanged uncomfortable looks. â€Å"Really upset, she was, when Black nearly stabbed yeh, Ron. She's got her heart in the right place, Hermione has, an' you two not talkin' to her –â€Å" â€Å"If she'd just get rid of that cat, I'd speak to her again!† Ron said angrily. â€Å"But she's still sticking up for it! It's a maniac, and she won't hear a word against it!† â€Å"Ah, well, people can be a bit stupid abou' their pets,† said Hagrid wisely. Behind him, Buckbeak spat a few ferret bones onto Hagrid's pillow. They spent the rest of their visit discussing Gryffindor's improved chances for the Quidditch Cup. At nine o'clock, Hagrid walked them back up to the castle. A large group of people was bunched around the bulletin board when they returned to the common room. â€Å"Hogsmeade, next weekend!† said Ron, craning over the heads to read the new notice. â€Å"What d'you reckon?† he added quietly to Harry as they went to sit down. â€Å"Well, Filch hasn't done anything about the passage into Honeydukes†¦Ã¢â‚¬  Harry said, even more quietly. â€Å"Harry!† said a voice in his right ear. Harry started and looked around at Hermione, who was sitting at the table right behind them and clearing a space in the wall of books that had been hiding her. â€Å"Harry, if you go into Hogsmeade again†¦I'll tell Professor McGonagall about that map!† said Hermione. â€Å"Can you hear someone talking, Harry?† growled Ron, not looking at Hermione. â€Å"Ron, how can you let him go with you? After what Sirius Black nearly did to you! I mean it, I'll tell –â€Å" â€Å"So now you're trying to get Harry expelled!† said Ron furiously. â€Å"Haven't you done enough damage this year?† Hermione opened her mouth to respond, but with a soft hiss, Crookshanks leapt onto her lap. Hermione took one frightened look at the expression on Ron's face, gathered up Crookshanks, and hurried away toward the girls' dormitories. â€Å"So how about it?† Ron said to Harry as though there had been no interruption. â€Å"Come on, last time we went you didn't see anything. You haven't even been inside Zonko's yet!† Harry looked around to check that Hermione was well out of earshot. â€Å"Okay,† he said. â€Å"But I'm taking the Invisibility Cloak this time.† On Saturday morning, Harry packed his Invisibility Cloak in his bag, slipped the Marauder's Map into his pocket, and went down to breakfast with everyone else. Hermione kept shooting suspicious looks down the table at him, but he avoided her eye and was careful to let her see him walking back up the marble staircase in the entrance hall as everybody else proceeded to the front doors. â€Å"Bye!† Harry called to Ron. â€Å"See you when you get back!† Ron grinned and winked. Harry hurried up to the third floor, slipping the Marauder's Map out of his pocket as he went. Crouching behind the one-eyed witch, he smoothed it out. A tiny dot was moving in his direction. Harry squinted at it. The minuscule writing next to it read Neville Longbottom. Harry quickly pulled out his wand, muttered, â€Å"Dissendium!† and shoved his bag into the statue, but before he could climb in himself, Neville came around the corner. â€Å"Harry! I forgot you weren't going to Hogsmeade either!† â€Å"Hi, Neville,† said Harry, moving swiftly away from the statue and pushing the map back into his pocket. â€Å"What are you up to?† â€Å"Nothing,† shrugged Neville. â€Å"Want a game of Exploding Snap?† â€Å"Er — not now — I was going to go to the library and do that vampire essay for Lupin –â€Å" â€Å"I'll come with you!† said Neville brightly. â€Å"I haven't done it either!† â€Å"Er — hang on — yeah, I forgot, I finished it last night!† â€Å"Great, you can help me!† said Neville, his round face anxious. â€Å"I don't understand that thing about the garlic at all — do they have to eat it, or –â€Å" He broke off with a small gasp, looking over Harry's shoulder. It was Snape. Neville took a quick step behind Harry. â€Å"And what are you two doing here?† said Snape, coming to a halt and looking from one to the other. â€Å"An odd place to meet –â€Å" To Harry's immense disquiet, Snape's black eyes flicked to the doorways on either side of them, and then to the one-eyed witch. â€Å"We're not — meeting here,† said Harry. â€Å"We just — met here.† â€Å"Indeed?† said Snape. â€Å"You have a habit of turning up in unexpected places, Potter, and you are very rarely there for no good reason†¦I suggest the pair of you return to Gryffindor Tower, where you belong.† Harry and Neville set off without another word. As they turned the corner, Harry looked back. Snape was running one of his hands over the one-eyed witch's head, examining it closely. Harry managed to shake Neville off at the Fat Lady by telling him the password, then pretending he'd left his vampire essay in the library and doubling back. Once out of sight of the security trolls, he pulled out the map again and held it close to his nose. The third floor corridor seemed to be deserted. Harry scanned the map carefully and saw, with a leap of relief, that the tiny dot labeled Severus Snape was now back in its office. He sprinted back to the one-eyed witch, opened her hump, heaved himself inside, and slid down to meet his bag at the bottom of the stone chute. He wiped the Marauder's Map blank again, then set off at a run. Harry, completely hidden beneath the Invisibility Cloak, emerged into the sunlight outside Honeydukes and prodded Ron in the back. â€Å"It's me,† he muttered. â€Å"What kept you?† Ron hissed. â€Å"Snape was hanging around.† They set off up the High Street. â€Å"Where are you?† Ron kept muttering out of the corner of his mouth. â€Å"Are you still there? This feels weird†¦Ã¢â‚¬  They went to the post office; Ron pretended to be checking the price of an owl to Bill in Egypt so that Harry could have a good look around. The owls sat hooting softly down at him, at least three hundred of them; from Great Grays right down to tiny little Scops owls (â€Å"Local Deliveries Only†), which were so small they could have sat in the palm of Harry's hand. Then they visited Zonko's, which was so packed with students Harry had to exercise great care not to tread on anyone and cause a panic. There were jokes and tricks to fulfill even Fred's and George's wildest dreams; Harry gave Ron whispered orders and passed him some gold from under the cloak. They left Zonko's with their money bags considerably lighter than they had been on entering, but their pockets bulging with Dungbombs, Hiccup Sweets, Frog Spawn Soap, and a Nose-Biting Teacup apiece. The day was fine and breezy, and neither of them felt like staying indoors, so they walked past the Three Broomsticks and climbed a slope to visit the Shrieking Shack, the most haunted dwelling in Britain. It stood a little way above the rest of the village, and even in daylight was slightly creepy, with its boarded windows and dank overgrown garden. â€Å"Even the Hogwarts ghosts avoid it,† said Ron as they leaned on the fence, looking up at it. â€Å"I asked Nearly Headless Nick†¦he says he's heard a very rough crowd lives here. No one can get in. Fred and George tried, obviously, but all the entrances are sealed shut†¦Ã¢â‚¬  Harry, feeling hot from their climb, was just considering taking off the cloak for a few minutes when they heard voices nearby. Someone was climbing toward the house from the other side of the hill; moments later, Malfoy had appeared, followed closely by Crabbe and Goyle. Malfoy was speaking. â€Å"†¦should have an owl from Father any time now. He had to go to the hearing to tell them about my arm†¦about how I couldn't use it for three months†¦Ã¢â‚¬  Crabbe and Goyle sniggered. â€Å"I really wish I could hear that great hairy moron trying to defend himself†¦'There's no ‘arm in ‘im, ‘onest –‘†¦That Hippogriff's as good as dead –â€Å" Malfoy suddenly caught sight of Ron. His pale face split in a malevolent grin. â€Å"What are you doing, Weasley?† Malfoy looked up at the crumbling house behind Ron. â€Å"Suppose you'd love to live here, wouldn't you, Weasley? Dreaming about having your own bedroom? I heard your family all sleep in one room — is that true?† Harry seized the back of Ron's robes to stop him from leaping on Malfoy. â€Å"Leave him to me,† he hissed in Ron's ear. The opportunity was too perfect to miss. Harry crept silently around behind Malfoy, Crabbe, and Goyle, bent down, and scooped a large handful of mud out of the path. â€Å"We were just discussing your friend Hagrid,† Malfoy said to Ron. â€Å"Just trying to imagine what he's saying to the Committee for the Disposal of Dangerous Creatures. D'you think he'll cry when they cut off his Hippogriff's –â€Å" SPLAT! Malfoy's head jerked forward as the mud hit him; his silverblond hair was suddenly dripping in muck. â€Å"What the –?† Ron had to hold onto the fence to keep himself standing, he was laughing so hard. Malfoy, Crabbe, and Goyle spun stupidly on the spot, staring wildly around, Malfoy trying to wipe his hair clean. â€Å"What was that? Who did that?† â€Å"Very haunted up here, isn't it?† said Ron, with the air of one commenting on the weather. Crabbe and Goyle were looking scared. Their bulging muscles were no use against ghosts. Malfoy was staring madly around at the deserted landscape. Harry sneaked along the path, where a particularly sloppy puddle yielded some foul-smelling, green sludge. SPLATTER! Crabbe and Goyle caught some this time. Goyle hopped furiously on the spot, trying to rub it out of his small, dull eyes. â€Å"It came from over there!† said Malfoy, wiping his face, and staring at a spot some six feet to the left of Harry. Crabbe blundered forward, his long arms outstretched like a zombie. Harry dodged around him, picked up a stick, and lobbed it at Crabbe's back. Harry doubled up with silent laughter as Crabbe did a kind of pirouette in midair, trying to see who had thrown it. As Ron was the only person Crabbe could see, it was Ron he started toward, but Harry stuck out his leg. Crabbe stumbled — and his huge, flat foot caught the hem of Harry's cloak. Harry felt a great tug, then the cloak slid off his face. For a split second, Malfoy stared at him. â€Å"AAARGH!† he yelled, pointing at Harry's head. Then he turned tail and ran, at breakneck speed, back down the hill, Crabbe and Goyle behind him. Harry tugged the cloak up again, but the damage was done. â€Å"Harry!† Ron said, stumbling forward and staring hopelessly at the point where Harry had disappeared, â€Å"you'd better run for it! If Malfoy tells anyone — you'd better get back to the castle, quick –â€Å" â€Å"See you later,† said Harry, and without another word, he tore back down the path toward Hogsmeade. Would Malfoy believe what he had seen? Would anyone believe Malfoy? Nobody knew about the Invisibility Cloak — nobody except Dumbledore. Harry's stomach turned over — Dumbledore would know exactly what had happened, if Malfoy said anything — Back into Honeydukes, back down the cellar steps, across the stone floor, through the trapdoor — Harry pulled off the cloak, tucked it under his arm, and ran, flat out, along the passage†¦Malfoy would get back first†¦ how long would it take him to find a teacher? Panting, a sharp pain in his side, Harry didn't slow down until he reached the stone slide. He would have to leave the cloak where it was, it was too much of a giveaway in case Malfoy had tipped off a teacher — he hid it in a shadowy corner, then started to climb, fast as he could, his sweaty hands slipping on the sides of the chute. He reached the inside of the witch's hump, tapped it with his wand, stuck his head through, and hoisted himself out; the hump closed, and just as Harry jumped out from behind the statue, he heard quick footsteps approaching. It was Snape. He approached Harry at a swift walk, his black robes swishing, then stopped in front of him. â€Å"So,† he said. There was a look of suppressed triumph about him. Harry tried to look innocent, all too aware of his sweaty face and his muddy hands, which he quickly hid in his pockets. â€Å"Come with me, Potter,† said Snape. Harry followed him downstairs, trying to wipe his hands clean on the inside of his robes without Snape noticing. They walked down the stairs to the dungeons and then into Snape's office. Harry had been in here only once before, and he had been in very serious trouble then too. Snape had acquired a few more slimy horrible things in jars since last time, all standing on shelves behind his desk, glinting in the firelight and adding to the threatening atmosphere. â€Å"Sit,† said Snape. Harry sat. Snape, however, remained, standing. â€Å"Mr. Malfoy has just been to see me with a strange story, Potter,† said Snape. Harry didn't say anything. â€Å"He tells me that he was up by the Shrieking Shack when he ran into Weasley — apparently alone.† Still, Harry didn't speak. â€Å"Mr. Malfoy states that he was standing talking to Weasley, when a large amount of mud hit him in the back of the head. How do you think that could have happened?† Harry tried to look mildly surprised. â€Å"I don't know, Professor.† Snape's eyes were boring into Harry's. It was exactly like trying to stare down a Hippogriff. Harry tried hard not to blink. â€Å"Mr. Malfoy then saw an extraordinary apparition. Can you imagine what it might have been, Potter?† â€Å"No,† said Harry, now trying to sound innocently curious. â€Å"It was your head, Potter. Floating in midair.† There was a long silence. â€Å"Maybe he'd better go to Madam Pomfrey,† said Harry. â€Å"If he's seeing things like –â€Å" â€Å"What would your head have been doing in Hogsmeade, Potter?† said Snape softly. â€Å"Your head is not allowed in Hogsmeade. No part of your body has permission to be in Hogsmeade.† â€Å"I know that,† said Harry, striving to keep his face free of guilt or fear. â€Å"It sounds like Malfoy's having hallucin –â€Å" â€Å"Malfoy is not having hallucinations,† snarled Snape, and he bent down, a hand on each arm of Harry's chair, so that their faces were a foot apart. â€Å"If your head was in Hogsmeade, so was the rest of you.† â€Å"I've been up in Gryffindor Tower,† said Harry. â€Å"Like you told –â€Å" â€Å"Can anyone confirm that?† Harry didn't say anything. Snape's thin mouth curled into a horrible smile. â€Å"So,† he said, straightening up again. â€Å"Everyone from the Minister of Magic downward has been trying to keep famous Harry Potter safe from Sirius Black. But famous Harry Potter is a law unto himself. Let the ordinary people worry about his safety! Famous Harry Potter goes where he wants to, with no thought for the consequences.† Harry stayed silent. Snape was trying to provoke him into telling the truth. He wasn't going to do it. Snape had no proof — yet. â€Å"How extraordinarily like your father you are, Potter,† Snape said suddenly, his eyes glinting. â€Å"He too was exceedingly arrogant. A small amount of talent on the Quidditch field made him think he was a cut above the rest of us too. Strutting around the place with his friends and admirers†¦The resemblance between you is uncanny.† â€Å"My dad didn't strut,† said Harry, before he could stop himself. â€Å"And neither do I.† â€Å"Your father didn't set much store by rules either,† Snape went on, pressing his advantage, his thin face full of malice. â€Å"Rules were for lesser mortals, not Quidditch Cup-winners. His head was so swollen –â€Å" â€Å"SHUT UP!† Harry was suddenly on his feet. Rage such as he had not felt since his last night in Privet Drive was coursing through him. He didn't care that Snape's face had gone rigid, the black eyes flashing dangerously. â€Å"What did you say to me, Potter?† â€Å"I told you to shut up about my dad!† Harry yelled. â€Å"I know the truth, all right? He saved your life! Dumbledore told me! You wouldn't even be here if it wasn't for my dad!† Snape's sallow skin had gone the color of sour milk. â€Å"And did the headmaster tell you the circumstances in which your father saved my life?† he whispered. â€Å"Or did he consider the details too unpleasant for precious Potter's delicate ears?† Harry bit his lip. He didn't know what had happened and didn't want to admit it — but Snape seemed to have guessed the truth. â€Å"I would hate for you to run away with a false idea of your father, Potter,† he said, a terrible grin twisting his face. â€Å"Have you been imagining some act of glorious heroism? Then let me correct you — your saintly father and his friends played a highly amusing joke on me that would have resulted in my death if your father hadn't got cold feet at the last moment. There was nothing brave about what he did. He was saving his own skin as much as mine. Had their joke succeeded, he would have been expelled from Hogwarts.† Snape's uneven, yellowish teeth were bared. â€Å"Turn out your pockets, Potter!† he spat suddenly. Harry didn't move. There was a pounding in his ears. â€Å"Turn out your pockets, or we go straight to the headmaster! Pull them out, Potter!† Cold with dread, Harry slowly pulled out the bag of Zonko's tricks and the Marauder's Map. Snap picked up the Zonko's bag. â€Å"Ron gave them to me,† said Harry, praying he'd get a chance to tip Ron off before Snape saw him. â€Å"He brought them back from Hogsmeade last time –â€Å" â€Å"Indeed? And you've been carrying them around ever since? How very touching†¦and what is this?† Snape had picked up the map. Harry tried with all his might to keep his face impassive. â€Å"Spare bit of parchment,† he said with a shrug. Snape turned it over, his eyes on Harry. â€Å"Surely you don't need such a very old piece of parchment?† he said. â€Å"Why don't I just — throw this away?† His hand moved toward the fire. â€Å"No!† Harry said quickly. â€Å"So!† said Snape, his long nostrils quivering. â€Å"Is this another treasured gift from Mr. Weasley? Or is it — something else? A letter, perhaps, written in invisible ink? Or — instructions to get into Hogsmeade without passing the Dementors?† Harry blinked. Snape's eyes gleamed. â€Å"Let me see, let me see†¦Ã¢â‚¬  he muttered, taking out his wand and smoothing the map out on his desk. â€Å"Reveal your secret!† he said, touching the wand to the parchment. Nothing happened. Harry clenched his hands to stop them from shaking. â€Å"Show yourself!† Snape said, tapping the map sharply. It stayed blank. Harry was taking deep, calming breaths. â€Å"Professor Severus Snape, master of this school, commands you to yield the information you conceal!† Snape said, hitting the map with his wand. As though an invisible hand were writing upon it, words appeared on the smooth surface of the map. â€Å"Mooney presents his compliments to Professor Snape, and begs him to keep his abnormally large nose out of other people's business.† Snape froze. Harry stared, dumbstruck, at the message. But the map didn't stop there. More writing was appearing beneath the first. â€Å"Mr. Prongs agrees with Mr. Mooney and would like to add that Professor Snape is an ugly git.† It would have been very funny if the situation hadn't been so serious. And there was more †¦ â€Å"Mr. Padfoot would like to register his astonishment that an idiot like that ever became a professor.† Harry closed his eyes in horror. When he'd opened them, the map had had its last word. â€Å"Mr. Wormtail bids Professor Snape good day, and advises him to wash his hair, the slimeball.† Harry waited for the blow to fall. â€Å"So †¦Ã¢â‚¬  said Snape softly. â€Å"We'll see about this †¦Ã¢â‚¬  He strode across to his fire, seized a fistful of glittering powder from a jar on the fireplace, and threw it into the flames. â€Å"Lupin!† Snape called into the fire. â€Å"I want a word!† Utterly bewildered, Harry stared at the fire. A large shape had appeared in it, revolving very fast. Seconds later, Professor Lupin was clambering out of the fireplace, brushing ash off his shabby robes. â€Å"You called, Severus?† said Lupin mildly. â€Å"I certainly did,† said Snape, his face contorted with fury as he strode back to his desk. â€Å"I have just asked Potter to empty his pockets. He was carrying this.† Snape pointed at the parchment, on which the words of Messrs. Moony, Wormtail, Padfoot, and Prongs were still shining. An odd, closed expression appeared on Lupin's face. â€Å"Well?† said Snape. Lupin continued to stare at the map. Harry had the impression that Lupin was doing some very quick thinking. â€Å"Well?† said Snape again. â€Å"This parchment is plainly full of Dark Magic. This is supposed to be your area of expertise, Lupin. Where do you imagine Potter got such a thing?† Lupin looked up and, by the merest half-glance in Harry's direction, warned him not to interrupt. â€Å"Full of Dark Magic?† he repeated mildly. â€Å"Do you really think so, Severus? It looks to me as though it is merely a piece of parchment that insults anybody who reads it. Childish, but surely not dangerous? I imagine Harry got it from a joke shop –â€Å" â€Å"Indeed?† said Snape. His jaw had gone rigid with anger. â€Å"You think a joke shop could supply him with such a thing? You don't think it more likely that he got it directly from the manufacturers?† Harry didn't understand what Snape was talking about. Nor, apparently, did Lupin. â€Å"You mean, by Mr. Wormtail or one of these people?† he said. â€Å"Harry, do you know any of these men?† â€Å"No,† said Harry quickly. â€Å"You see, Severus?† said Lupin, turning back to Snape. â€Å"It looks like a Zonko product to me –â€Å" Right on cue, Ron came bursting into the office. He was completely out of breath, and stopped just short of Snape's desk, clutching the stitch in his chest and trying to speak. â€Å"I — gave — Harry — that — stuff,† he choked. â€Å"Bought — it†¦in Zonko's†¦ ages — ago†¦Ã¢â‚¬  â€Å"Well!† said Lupin, clapping his hands together and looking around cheerfully. â€Å"That seems to clear that up! Severus, I'll take this back, shall I?† He folded the map and tucked it inside his robes. â€Å"Harry, Ron, come with me, I need a word about my vampire essay — excuse us, Severus –â€Å" Harry didn't dare look at Snape as they left his office. He. Ron, and Lupin walked all the way back into the entrance hall before speaking. Then Harry turned to Lupin. â€Å"Professor, I –â€Å" â€Å"I don't want to hear explanations,† said Lupin shortly. He glanced around the empty entrance hall and lowered his voice. â€Å"I happen to know that this map was confiscated by Mr. Filch many years ago. Yes, I know it's a map,† he said as Harry and Ron looked amazed. â€Å"I don't want to know how it fell into your possession. I am, however, astounded that you didn't hand it in. Particularly after what happened the last time a student left information about the castle lying around. And I can't let you have it back, Harry.† Harry had expected that, and was too keen for explanations to protest. â€Å"Why did Snape think I'd got it from the manufacturers?† â€Å"Because†¦Ã¢â‚¬  Lupin hesitated, â€Å"because these mapmakers would have wanted to lure you out of school. They'd think it extremely entertaining.† â€Å"Do you know them?† said Harry, impressed. â€Å"We've met,† he said shortly. He was looking at Harry more seriously than ever before. â€Å"Don't expect me to cover up for you again, Harry. I cannot make you take Sirius Black seriously. But I would have thought that what you have heard when the Dementors draw near you would have had more of an effect on you. Your parents gave their lives to keep you alive, Harry. A poor way to repay them — gambling their sacrifice for a bag of magic tricks.† He walked away, leaving Harry feeling worse by far than he had at any point in Snape's office. Slowly, he and Ron mounted the marble staircase. As Harry passed the one-eyed witch, he remembered the Invisibility Cloak — it was still down there, but he didn't dare go and get it. â€Å"It's my fault,† said Ron abruptly. â€Å"I persuaded you to go. Lupin's right, it was stupid, we shouldn't've done it –â€Å" He broke off; they reached the corridor where the security trolls were pacing, and Hermione was walking toward them. One look at her face convinced Harry that she had heard what had happened. His heart plummeted — had she told Professor McGonagall? â€Å"Come to have a good gloat?† said Ron savagely as she stopped in front of them. â€Å"Or have you just been to tell on us?† â€Å"No,† said Hermione. She was holding a letter in her hands and her lip was trembling. â€Å"I just thought you ought to know†¦Hagrid lost his case. Buckbeak is going to be executed.†

Waking Up From A Midsummer Nights Dream Essays - Free Essays

Waking Up From A Midsummer Night's Dream Essays - Free Essays Waking Up From A Midsummer Night's Dream As with every play we read this quarter, we started A Midsummer Night s Dream with only a text. Reading the script is the foundation of Shakespeare, and the least evolved of the ways that one can experience it. There is no one to interpret the words, no body movement o!r voice inflection to indicate meaning or intention. All meaning that a reader understands comes from the words alone. The simplicity of text provides a broad ground for imagination, in that every reader can come away from the text with a different conception of what went on. The words are merely the puzzle pieces individuals put together to bring coherence and logic to the play. Although we all read generally the same words, we can see that vastly different plays arise depending on who interprets them. By interpreting the word-clues that Shakespeare wrote into the script to direct the performance of the play, we were able to imagine gestures, expressions, and movements appropriate to the intention of the playwright. An example of this can be seen in the different Romeo and Juliets: Luhrman clearly had a more modern vision after reading the script than did Zeffirelli did only 18 years before. The live performance at the CalPoly theatre also carried !with it a very different feel less intense, more child-like and sweet with nearly the same words. Reading also affects our experience in that without the text, we would most likely not be able to enjoy Shakespeare at all; having the text makes Shakespeare widely accessible (available for free on the web) to all that desire it. Once the script is obtained, anyone can perform Shakespeare even everyday, non-actor citizens put on Shakespeare whether it be in parks, at school, or in a forest. My experience reading Shakepearean plays has shown me that reading is necessary and fundamental part of grasping the fullness of the works. I had wanted to read A Midsummer Night's Dream for quite some time. Besides being a play by Shakespeare, I believe my desire to do so came from seeing bits and pieces of it done in Hollywood movies like Dead Poet's Society. I didn't realize how much small exposures like! those could cause me to prejudge the actual text; after I had read the play for myself I was surprised at how much the text differed from my expectations. Not knowing the whole of the plot, but rather only bits and pieces, I expected a play filled with fairy dust and pixy-women toe-dancing, laughing, with flowers everywhere, or something like Hylas and the nymphs. What I did not expect was a group of rag-tag laborers putting on a play, young females catfighting over their men, or Titania being enamored of an ass. (Act IV, Scene i, MND) Even with surprises, though, the text by itself held little detail and richness in my mind. I thought it a decent play, but certainly nothing like I had hoped, and I didn't feel involved in it or connected to it in any way. One of the things that did impressed me, though, was finding out for myself how accessible Shakespeare actually is. When it came time for me to learn my lines for Philostrate (MND), I copied them from a site on the internet which posted the text in its entirety. I realized the!n how lucky we are that plays like these survived through the ages, sometimes probably making it from one hand to the next in a form no better than the paperback I carried in my bag. Through my reading, the importance of the text was impressed upon me, and I feel that I have gained a new appreciation for the lasting and foundational qualities of pure script. Viewing Viewing a play adds a kind of second dimension to a textual reading. While our primary impressions of a Shakespearean play are established with the initial reading, those impressions are challenged when we come into contact with a play performed. At this point we have a first hand contrast between how we felt and how someone else felt about the same play. Once we have sampled another's interpretations we necessarily question ourselves on what we would have done differently, had we directed the play. Perhaps something we expected to see on stage was omitted; perhaps! something unusual was added. We might even sample the same play dozens of times, all performed by different companies; it is common, it is even expected, that none of the twelve interpretations will be much the same. Unlike

Resuscitation From Severe Hemorrhage Essays - Medical Emergencies

Resuscitation From Severe Hemorrhage Essays - Medical Emergencies Resuscitation from Severe Hemorrhage The resuscitation after severe hemorrhage is a very delicate process which involves many biological factors with a very small time window. To successfully revive a victim of severe exsanguination, one must work quickly within the "golden hour" time limit. In this time period, there are various trauma that must be avoided; cardiac arrest, hypotension, hemorrhagic shock, and hypothermia to name a few. This article encompasses the current technology for resuscitation as well as future possibilities for research. The basic idea behind the resuscitation process involves the restoration of normotension in the blood stream while avoiding cardiac arrest, and hemorrhagic shock. Even when normotension is restored and cardiac arrest is avoided, hemorrhagic shock, which can cause organ failure, is often a problem. There are 3 types of hemorrhagic shock: compensated hemorrhagic shock; uncompensated hemorrhagic shock, the shock which is reversible; and irreversible hemorrhagic shock. The most popular way of resuscitation is the use of lactated ringer's solution to make up for lost blood volume by making the cells swell and in turn restores normotension. This works fairly well but it is not the optimal treatment. PATHOPHYSIOLOGY Half of the deaths that occur annually are due to acute illness or injury, and are associated with circulatory failure or shock. Some of these deaths could be avoided by the proper monitoring. The present technology is the monitoring early in the temporal course of an acute illness to observe the cardiac index, oxygen delivery and oxygen consumption. In the future, a possibility for a very effective non-invasive monitoring device, would be one which can provide the following cardiac output readings: pulse oximetry for estimating arterial hemoglobin oxygen saturationas a reflection of pulmonary function; transcutaneous oxygen and CO2 tensions as reflections of tissue perfusion; and noninvasive blood pressure readings. Non- invasive systems are far more effective than invasive systems because it provides a constant display of the data and they can also be used anywhere; in the hospital or in the field. In the future, if systems like these are perfected, shock may be easily ! intercepted and avoided, thus resulting in a huge number of lives saved. FUTURE STUDIES ON HEMORRHAGIC RESUSCITATION Future studies on resuscitation should be centered around shock, prevention of cardiac arrest as well as increasing oxygen transport and increasing blood volume. The validity of blood pressure as a measure of organ viability and optimum possibility of resuscitation should be investigated as well. But mainly the resuscitation research should center around something which can do all of these quickly and efficiently so that resuscitation will save lives from the hospital to the battlefield.

Free Essays on Banning Harry Potter

J.K. Rowling’s Harry Potter series has many positive points including the fact that it can be used to educate children and the characters can be compared to stereotypical people and situations in real life, which are merely cloaked in fantasy to disguise a classic story of good v. evil which should be accepted for what it is, a really good story. This extremely controversial series has parents and religious leaders across the world denouncing the books as evil propaganda for Satanism. Here in the United States the books have been challenged and banned in schools and public libraries with some extremists staging book burnings that resemble those held in Nazi Germany. Throughout all of this controversy children have continued to become enthralled by the harmless fantasy and magic. In her article, â€Å"Banning Books From the Classroom: How To Handle Cries For Censorship,† Sharon Cromwell uses a format that is easily understood to explain the issues involved with the challenging and banning of books. Ms. Cromwell strives to present both sides of the argument equally, and begins by presenting the issues in the statements: †¦advocates of banning certain books maintain that children in grades K-12 will be harmed if we don’t protect them from inappropriate materials. Opponents are equally heated in insisting that censorship of books and other curriculum materials violates the academic freedom and diversity of thought protected by the U.S. Constitution (2). This presents both sides of the issue clearly and defines the outlines of the article, which strives to be fair. In discussing the case, Island Trees Union Free High School v. Pico (1982), the Supreme Court is quoted as saying the â€Å"Constitution does not permit the official suppression of ideas,† and then it is stated that the banned books were returned to the school shelves. This is followed by the statement, â€Å"the Court seems to allow school boards a rather free hand wi... Free Essays on Banning Harry Potter Free Essays on Banning Harry Potter J.K. Rowling’s Harry Potter series has many positive points including the fact that it can be used to educate children and the characters can be compared to stereotypical people and situations in real life, which are merely cloaked in fantasy to disguise a classic story of good v. evil which should be accepted for what it is, a really good story. This extremely controversial series has parents and religious leaders across the world denouncing the books as evil propaganda for Satanism. Here in the United States the books have been challenged and banned in schools and public libraries with some extremists staging book burnings that resemble those held in Nazi Germany. Throughout all of this controversy children have continued to become enthralled by the harmless fantasy and magic. In her article, â€Å"Banning Books From the Classroom: How To Handle Cries For Censorship,† Sharon Cromwell uses a format that is easily understood to explain the issues involved with the challenging and banning of books. Ms. Cromwell strives to present both sides of the argument equally, and begins by presenting the issues in the statements: †¦advocates of banning certain books maintain that children in grades K-12 will be harmed if we don’t protect them from inappropriate materials. Opponents are equally heated in insisting that censorship of books and other curriculum materials violates the academic freedom and diversity of thought protected by the U.S. Constitution (2). This presents both sides of the issue clearly and defines the outlines of the article, which strives to be fair. In discussing the case, Island Trees Union Free High School v. Pico (1982), the Supreme Court is quoted as saying the â€Å"Constitution does not permit the official suppression of ideas,† and then it is stated that the banned books were returned to the school shelves. This is followed by the statement, â€Å"the Court seems to allow school boards a rather free hand wi...

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Management - Essay Example China has financial institutions that are well developed and offer great services to their clients. The bank will need to understand the market well and know what is lacking that the people need, and aim to provide better services. The other challenge that it may encounter is the countries policies in the banking industry. The Chinese government has control over the lending and credit of banks in the countries. The China Banking Regulatory Commission (CRBC) was set up to control the financial institutions. This means that the interest rates on loans is controlled and the bank determines when the bank will give credit to its client. This is believed to control the value of the Rimini. The Chinese are one of the communities in the world known to uphold their culture despite being exposed to globalization. The important aspects of the Chinese citizens include their ceramics, music, religion, customs and celebrations, martial arts, cuisines, and costumes among others Giskin & Walsh, 2001). China has 56 ethnic groups located in various villages in the country. Each of these groups has different costumes, festivals, and festivals. These ethnic groups include the Mongolian, Hui, Miao, Zhuang among others. Socially, the Chinese are considered to possess humility, self-control, and are patient. The value of the family in China supersedes an individual’s. Family value is influenced by how a person behaves or acts in public. If a person exhibits behavior that is not considered right by the society, the image of the family is affected negatively. Respect for elders is also highly valued. They are also known to be very friendly and it is not a challenge to get along w ith them. China is also said to be a country where the citizens are very literate. Schools are widely set up in the country and families are encouraged to take their children to school to attain education. Education is important because it helps a person with

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History paper - Essay Example The Old Town is the location of Albuquerque’s historical buildings. The cities and people of each of these cities have taken the time to preserve their cultural history. Whether changing plans, or moving neighborhoods the historical sites have been protected for the future. All three of the cities mentioned, Albuquerque, Seattle, and Denver, were booming towns that grew into cities. After World War II people left the country for the suburbs. The Southwest was no exception. As the population grew, the cities expanded and rebuilt to accommodate the larger numbers of people. As a result committees formed to protect historical buildings and sites from change or outright demolition. From these protected areas one example will be examined from each city. The Plaza in Old Town will represent the example from Albuquerque. Seattle will be represented by Pioneer Square. Denver’s Union Station will be looked at too. Albuquerque’s Old Town Plaza is really a tourist’s dream of what Albuquerque should look like. Morely explains that Old Town Plaza is what tourists want to see (23). After World War II, Albuquerque decided to make Old Town part of the current Albuquerque. The need to keep it Native was imperative. Adobe structures and stucco were predominating under the new plan. Ordinances were created to prevent modern buildings from looking modern. The reason for the ordinance was to keep Old Town historic. Although modern techniques were applied, the appearance of history was promoted. In order to protect not just Old Town, but all of Albuquerque, rules and regulations were created. These rules were to create the atmosphere of a Latino influenced town. The dominate building on the Old Town Plaza is the San Felipe de Neri Church. This is the oldest building left in Albuquerque. San Felipe de Neri Church was the focal point of Old Town’s community since it was built (Morley 25). The Church has been the true symbol of the

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The Current Conservation Status of a Group of Marine Vertebrates - Term Paper Example This was driven not merely by negative foresight on the eventuality of the current scale of activities against cetaceans. But, this was simply underpinned by the enthusiasm of researchers on conservation attempts. Additionally, this was also to understand the ideas contained in available implementing guidelines for the limits of catching whales (Stoett, 1997). Unfortunately, numberless publication persists which turned out to be unhelpful and can be barriers and distractions towards positive endeavors. These publications contain one, issues that depict strained relations among nations which bring about the possibilities of total destruction as there is no commonality of beliefs on conservations. Second, there is the danger of over-population which may result in extreme increases in demands for exhausting resources as well as collective relocation. Third, that there is an incessant intensified consciousness on soil erosion and rapid deforestations. Fourth, there is an ever-increasing account of oil wastage over bodies of water because of flaws on the transport system resulting in the death of marine organisms. And fifth, that the whales are subjects to extinction (Stoett, 1997). Fortunately, the persistence of the issues on the extinction of whales challenged and inspired many people to keep on with their studies. This is because they believed that continuity of the whales or cetaceans species generations is apparently a benchmark. This would clearly indicate the conditions of the environment. Basically, it would be of benefit to mankind considering that these cetaceans are also mammals, although, they are aquatic. So, if they have continued to live in the bodies of water, then, this is a clue that the environment is still supportive of life. And this runs counter to claims of extensive environmental degradations (Stoett, 1997). According to the author, studies revealed that the population of gray and minke whales has normalized. This is despite the extensive po aching activities simply for profit, overtly disregarding the consequences. But, the population dip of some other cetaceans like blue whales, light whales, and humpback whales are quite alarming. This is made complicated by the fact that there is a very little study conducted on the physical welfare of cetaceans. And if there is any hope left for the survival of the species, then, this lies largely on the latest consensus of the concerned groups like the International Whaling Corporation (Daniels, 2007; Stoett, 1997). Apparently, the members of the International Whaling Corporation in 1982 have realized the intensity of the risk they have taken in 1946 for supporting the extinguishing activities of catching whales and its relatives for the purpose of profit, health, and purported sustenance. Consequently, the 1982 position stood firm on the suspension of all whale catching activities in the national and international seas. Although, it took some three years before the treaty was ful ly implemented. This was because of political dissensions on the part of those who are apt to continue profiteering. Large scale whalers like the Japanese and the Americans were all dissatisfied with the ruling on the suspension of their self-centered endeavors.  

Somalia Essay Example | Topics and Well Written Essays - 2000 words

Somalia - Essay Example In our present age, Somalia has always been the epitome of poverty. Pictures of toothpick-thin Somali children have flooded the magazines all over the world, with drooping eyes seemingly begging for our help. Until now, their state conditions had barely changed. Almost 15 years after Somalia fell apart in 1991 in spate of clan-based rebellions against the genocidal, 22-year dictatorship of President Mohammed Siad Barre, the fear and the loathing in this country still exists. Since 1991, there have been fourteen efforts at national reconciliation; to date, none has been successful. Various groupings of Somali factions have sought to control the national territory (or portions thereof) and have fought small wars with one another. Dahir Riyale Kahin was elected President of the self-declared "Republic of Somaliland," which is made up of the former northwest provinces of the Somali republic, in presidential elections deemed free and fair by international observers in May 2003. In 1998, t he area of Puntland in the northeast declared itself autonomous (although not independent) as the "State of Puntland" with its capital at Garowe. Puntland declared it would remain autonomous until a federated Somalia state was established (US Department of State, 2005). As we all know, the terrible famine of 1993 in the south was entirely induced by civil war. A US- and UN-led humanitarian intervention failed to understand Somali complexities, was humiliated, and when it left in 1995 had only instigated more conflicts to arise.

Online research Essay Example | Topics and Well Written Essays - 750 words

Online research - Essay Example He never admitted to causing the injuries until the infant’s doctor confronted him and told him to take the infant to the hospital. Having spent only a few days in the hospital, the infant was released and her grandparents were given custody of her as well as the rest of her siblings. Day, who had been working as a dispatcher in the communications center of his local police department since 2007, was fired immediately following his arrest. Day is not set to make his first appearance in court until July 29, 2010. Various organizations and businesses that focus on child abuse are involved in the case, such as The Department of Children and Family and the Children’s Advocacy Center. The form of abuse that was involved in this case was physical abuse, or aggravated battery. Child neglect was also part of this case as Day did not immediately seek medical attention after his daughter sustained the injuries brought on by his carelessness and abuse. The injury report that had been filed after the infant spent time in the hospital showed that the fractured femur could be older than the fractured skull, which suggests that the infant could have faced earlier instances of child abuse. This bit of information has caused the case to be ongoing as investigators try to figure out how long the infant has dealt with the abuse of her father, if her siblings have acquired any injuries due to abuse, and if the mother of the children was aware of what was going on. The overall effect of the abuse and neglect on the infant was physical damage, though the damage is not considered to be long-term or life threatening. The infant is also now not living with her biological parents, which is a painful separation for someone as young as she is. As an infant, she requires the bond and nurture of her biological parents, especially her mother. Though the physical damage may not be long lasting, the mental and emotional state of the infant can alter with

Somalia Essay Example | Topics and Well Written Essays - 2000 words

Somalia - Essay Example In our present age, Somalia has always been the epitome of poverty. Pictures of toothpick-thin Somali children have flooded the magazines all over the world, with drooping eyes seemingly begging for our help. Until now, their state conditions had barely changed. Almost 15 years after Somalia fell apart in 1991 in spate of clan-based rebellions against the genocidal, 22-year dictatorship of President Mohammed Siad Barre, the fear and the loathing in this country still exists. Since 1991, there have been fourteen efforts at national reconciliation; to date, none has been successful. Various groupings of Somali factions have sought to control the national territory (or portions thereof) and have fought small wars with one another. Dahir Riyale Kahin was elected President of the self-declared "Republic of Somaliland," which is made up of the former northwest provinces of the Somali republic, in presidential elections deemed free and fair by international observers in May 2003. In 1998, t he area of Puntland in the northeast declared itself autonomous (although not independent) as the "State of Puntland" with its capital at Garowe. Puntland declared it would remain autonomous until a federated Somalia state was established (US Department of State, 2005). As we all know, the terrible famine of 1993 in the south was entirely induced by civil war. A US- and UN-led humanitarian intervention failed to understand Somali complexities, was humiliated, and when it left in 1995 had only instigated more conflicts to arise.

Yahoo Inc. Strategic Analysis Case Study Example | Topics and Well Written Essays - 1250 words

Yahoo Inc. Strategic Analysis - Case Study Example Yahoo’s main competitor is Google that is constantly bringing, in new digital products, to stay on top of the market. The major targets that the company concentrates on are the Users, the advertisers and publishers. By offering their services to these groups of people, they generate income that will enable them continue running the company. Over the years, the company has been implementing various strategies that would enable it improve the services offered and the amount of revenue collected. Such moves included hiring competent employees, introducing more services and setting up a webpage that is enticing and will enable them get a number of clicks. In the face of rising competition in the market environment, the company has strived to improve in its revenues and competitive position in the market. This study, therefore, looks into the various strategic aspects that the company has put, in place, to compete favorable in the market. With other big players like Google in the m arket, the strategies put in place by the company would ensure fairness in the market competition. The Yahoo Inc strategies Internal analysis The Yahoo Inc Company has largely placed its focus on products and people since this form the basis of their operations. The company’s major goal was to bring quality products into the market. In a bid to improve its existence, the yahoo company produced new products such as the new and improved version of the Yahoo mail. Different from the initial versions, this new version could be accessed on other mobile devices such as iPhone, windows 8, iPod and Android OS. The introduction of this new version greatly changed the market competition since many people could access yahoo services from their devices. At the same time, the new Yahoo mail version was blended with flicker, a photo sharing application that enable users to capture and share their photos easily across the social media networks such s facebook, twitter or Tumblr among other through email. At the same time, in a bid to improve the internal structure of the company, talented persons were hired and placed into administrative posts. Relatively, the company acquired mobile phone application developers who would enable them to invent applications that would bring their services closer and closer to the customers. Through this team, the company established a professional team of engineers, designers and managers who would ensure the company attains its set target. In order to ensure the company maintains exemplary performance, a hiring system was put in place that was rigorous and intensive. Employee performance was also evaluated quarterly, with a provision of perfect working environment for all of the workers. Within the management system, the company developed a policy that would enable it monitor the performance of its products and services across the web. Such system was also designed to address the internal issues that the company faced. The incorporati on of these internal factors was meant to place the company in a competitive position that would ensure better products and services offered to the customers. This system also ensured accountability on the side of every employee as well as the other people working in the company. External analysis In terms of external factors, the company has set up various strategies to enable it interact well moreover, competitively in the business environment. This implies that they had to launch new products that would attract many people towards using their services. Thus, in order to provide a lasting advertising solution, the company decided to launch a yahoo genome. This advertising platform was meant to ease

IT service Essay Example for Free

IT service Essay The IT service offers reliable, fast and cost smart IT online support to global clientele. The idea for such a service is derived from the constant growth of demand for various IT services and a wide offer of skilled professionals available globally. The projected 2004-14 employment increase of 453,000 translates into 1.6 million jobs [1]. Main service features are flexibility and real-time problem solutions offered round-the-clock. The innovation of service process is in hiring freelancers from different time zones and building the network of highly skilled workforce at minimum cost possible. The company would have on-site professionals as well to ensure consistency and proper recourses management. Recent Accenture study shows that 85% of IT managers claimed that global IT operations were crucial to their business strategy, 94 percent of them said their companies operating capabilities to support that strategy were not up to it[2]. Here are some pointers how to avoid potential ethical and legal obstacles that may occur in the process: Avoid dumping pricing accusation on certain markets by building smart pricing scheme Avoid payment and labor law issues in the countries we are hiring professionals from by creating virtual marketplace with its own terms and conditions. There is concern about federal, state and local government policy proposals that may restrict overseas outsourcing where labor costs are lower[3]. Run transparent businesses processes and give the clients proper information on your staff and policies – some clients do not trust service providers from less developed countries, so we have to make sure to distribute the work force properly. Mission statement We are a dream IT department for every client: always available, professional and cost smart. We want to be considered number one choice for online support within next three years. Marketing objectives for year one Although we are going to offer our services globally, this projection is done on the basis of three major markets defined by the size of market potential: Country A, B and C. For the first quarter we will focus on sales contacts and building the brand and site visibility: Achieve brand/website awareness among the target customers of 30% on target audience. Sales force will have task to perform initial contacts or address inquiries received online. Customer contact will be fully completed once the customer receives the tailored offer. This will be the base for bonus scheme. Total customer contacts achieved 1200. Offers accepted 850. We expect slow profit growth in first year due to initial setup costs. Expected profit from 850 contracts: 4250000$ (based on average 5000$ annual maintenance fee umbrella contract) Market share:   Country 1: 3%, Country 2: 7%, Country 3: 2%. Other markets: total of   3%

Key Areas Of The Marketing Environment Marketing Essay

Key Areas Of The Marketing Environment Marketing Essay This assignment emphasizes on relationship approach to explain the concept of marketing. With regard to service, the concept of marketing takes into consideration manufacturers service organizations as well as service operations. Traditionally marketing was considered as a function which includes expertise planning and implementation of marketing mix. However, when it comes to services, this function of marketing is not taken into consideration. Marketing with regard to service is more about relationships, like those involving one-on-one transactions or whose scope is narrowed, for example, marketing of breakfast cereal or soap. Other kind of relationships whose scope is wider consist of significant social interaction which are on-going as well as long lasting, for example, service offered by hospitality industry or financial providers. Next, this assignment investigates the term relationship strategy and its nature. A detailed comparison about marketing and organizational behavior, concerning functions of businesses as well as academic regulations, drawn from the relationship approach are argued in this assignment. Lastly, the assignment emphasizes on the importance of service culture and internal marketing in this challenging global market to meet the marketing aspect and organizational behavioral needs of any business. 1.2: Analyze the relationship between businesses vision, mission and marketing strategy For any organization, mission statement is the most important statement which directs the business to achieve its goal and built its name in the market. Mainly, this statement includes three most important aspects, namely, vision, mission and core values. Vision is a wider thought of what the company wants to accomplish in future. Mission is mainly concerned which what steps the company is going to undertake to accomplish the set vision and core value involves the behavior of the company and its member throughout the course of goal accomplishment. All these three aspects are essential to direct the business through the path of success accomplishment. After the company has created the mission statement, it is then important for it to set the goals, objectives and strategic or action plan/s. Goals usually involves targets which the company needs to complete in order to accomplish the vision. Objectives are SMART (specific, measurable, achievable, realistic and time-framed) statements to accomplish companys goals. Strategic or action plans are the detailed executive plans which illustrate the ways in which goal and objective can be accomplished. 1.3: Evaluate the tools and techniques available for analysing key areas of the marketing environment and use them in realistic business situations To analyze the key areas of marketing environment, the businesses are now emphasizing on strategic philanthropy concept. This concept helps to develop and evaluate the marketing issues, illustrates the focus of the stakeholders, and examines the aspects that need to be considered while executing the business plan. Today companies are realizing the advantages of strategic philanthropy concept not only for the employees and the investors but also for the community as whole. Currently, the companies are also formalizing and combining philanthropic decisions with other strategic decisions related to the performance of the company. 21st century companies are more emphasizing on management of social marketing issues for the interest of essential stakeholders. 1.4: Examine the factors influencing consumer choice and behaviour In the current globalised market, there is an accelerating need for ethical choices as proved by most researches. However, not much has been printed about the decisions made by the ethical consumers and the impact of their decision making on marketing. Due to limited proven research work about ethical consumer choice, this assignment will highlight the outcomes of national survey conducted on large scale in UK on ethical consumers. Equation modeling and reliability analysis methods were use to study this most important and ignored area and also to investigate the essential factors influencing ethical consumer choice and their interconnectivity. Two sets of data was used to create decision making model and its cross validity was examined. This innovative model of ethical consumer choice and decision making showed remarkable improvement on consumers buying choice. Study results of this researched proved that the buying intentions of the consumers were highly influenced. The assignment, however, further discusses implications of these results on marketing practitioners. 1.5: Assess the role of market research in business decision-making Market research results frequently produce negative reactions to discontinuous new products (innovative products) that later become profitable for the innovating company. Famous examples such as the fax machine, the VCR and James Dysons bagels vacuum cleaner are often cited to support this view. Despite this, companies continue to seek the views of consumers on their new product ideas. The debate about the use of market research in the development of new products is long-standing and controversial. This paper reviews the literature in this area and examines the extent to which market research is justified and whether companies should sometimes ignore their customers. The paper offers a conceptual framework that may help companies to decide when market research findings may be helpful and when they may hinder the development of discontinuous new products. Amplification of assessment criteria 1.1 Examine the main contexts of marketing 1.1.1 Assess critically the role of marketing in business, e.g. the impact of marketing on society In todays time, marketing researchers and professionals are extremely interested in the value generated by marketing. Even though there is large number of research work on marketing, it is still unclear how the market value is interrelated with the interest of the marketing generators. Researchers further plan to examine how customer value and customer satisfaction are interconnected. This will help to lessen the uncertainty created around both the concepts. Both customer value and customer satisfaction are two different concepts in terms of theory and practical aspects. This assignment examines this along with highlighting whether customer value helps to predict the behavioral results in better way with compare to customer satisfaction, when it comes to business marketing. To address this issue, there are two different models generated and examined in a cross sectional survey with the purchasing management of a company. A direct influence of value on intention of purchasing manager is suggested by first model whereas the second model arbitrates the value with customer satisfaction. This research study proves that both customer value and customer satisfaction are two different concepts measured and conceptualized in different way, still are harmonizing with each other. 1.1.2 Demonstrate the contribution of marketing to business strategy, e.g. major contexts of marketing applications (consumer goods; business to business; services marketing) There can be no more important aspect of constructing an effective marketing strategy than understanding competitors and your own organizations competitive position. The techniques such as Porters Five Forces Model and a SWOT analysis have already been identified as ways in which an organization can assess aspects. 1.2 Analyze the relationship between businesses vision, mission and marketing strategy 1.2.1 Explain the relationship between businesses vision, mission and marketing strategy, e.g. developing a marketing strategy which supports the businesses corporate strategy A management team needs information about external environments to make sound strategic decisions. Environmental scanning is the process of gathering information about those external environments to inform decision-making. That information may come from a wide variety of sources. It is important to ensure that data gathering, interpretation/analysis and strategy formulation are seen as three separate stages of environmental scanning. Some organizations use the information they collect to construct different scenarios, which also contribute to their planning and prepare them for a flexible response. 1.2.2 Identify the key influences on shaping marketing strategy, e.g. competitor; capability and resources; target customers; external environment. A great deal of attention has been devoted to the concept of market orientation in marketing academe and practice. Numerous perspectives have been proposed as researchers endeavor to conceptualize the market orientation construct and implement it in practice. 1.3 Evaluate the tools and techniques available for analysing key areas of the marketing environment and use them in realistic business situation. 1.3.1 Identify the main tools and techniques available for analysing key areas of the marketing environment, e.g. environmental scanning This article focuses on defining and discussing the concept of critical success factors as input into the analysis, resource analysis, and strategy evaluation steps in the strategic planning/strategy development process. The reader is provided with eight possible sources of critical success factors including analysis, analysis of industry structure, industry/business experts, analysis of competition, and analysis of dominant firm in the industry, company assessment, temporal/intuitive factors and PIMS results. Examples of CSFs from various sources are provided and a scheme by which the reader can assess the relative importance of identified CSFs is presented. 1.3.2 Demonstrate the use of the main tools and techniques available for analysing key areas of the marketing environment, e.g. scenario planning The methodological tools and techniques that analysts use to assess the evolving Innovation, Science and Technology-related (IST) factors impacting their enterprises competitiveness and strategic environment. Studies generally show that a limited set of conceptual tools are regularly utilized by analysts in some enterprises; nevertheless, they are perceived only to demonstrate mixed success levels in meeting planning or decision-oriented needs. A performance gap exists between organizational needs to proactively address IST factors impacting their organizations competitiveness and the insights actually delivered to decision-makers by existing methods and the analysts who employ them. In this paper, the author defines the scope of IST analytical applications, identifies the conceptual tools and techniques used, applies a model for assessing the utility of the tools, describes the reasons why the tools do not deliver what is needed, and makes recommendations for improving the use of IS T-focused analysis tools. 1.4 Examine the factors influencing consumer choice and behaviour 1.4.1 Analyze the process of consumer product acquisition and consumer choice, e.g. models of consumer buying behaviour; impact of memory, perception and learning on consumer choice The ways in which consumers make choices are clearly of interest to those involved in marketing. Consumer behaviour includes elements which are rational and elements which are emotional. However, the process involved in making a choice and buying decision can be analyzed and represented in a step-by-step framework. This section examines that process and the underlying factors which determine consumer behaviour. 1.4.2 Analyze the factors which influence consumer behaviour, e.g. impact of personality, motivation, opinions, attitudes and values on consumer behaviour; role of reference groups on consumption behaviour In the field tourism progress and planning, the decision making process is highly multifaceted because companies and communities have to combat with economic, social and environmental aspects of greater development. Geographic Information Systems (GIS) can be considered as an essential tool of methods and technologies of high applicability to provide for the attainment of greater tourism development. To investigate conflict, Spatial (environmental) data can be utilized which examines competition, explores influence on and helps in making decision. The impact assessment and simulation is highly significant for the development of tourism, and GIS can a role in terms of the environmental audit, exploring the suitability of sites for the planned developments 1.5 Assess the role of market research in business decision-making 1.5.1 Differentiate between market research and marketing research, e.g. their roles in determining structural characteristics and understanding marketing strategy decisions Even when there is increasing talks on international standardization versus customization, to empirical intuitions existing fragmented light to deliver. On the basis of an integrated analysis of 36 studies revolving around outcomes of standardization / adaptation, his past, and performance, this flow has been found to be characterized by non-significant, contradictory, and to a certain level, the results disconcerting related to the concepts inappropriate pictures, poor design and poor analytical methods. The main termination arising from this analysis is that if you standardize or adapt to accomplish better business performance will fundamentally based on the totality of the conditions in which a company is faced with a scrupulous foreign policy of a specific time period. 1.5.2 Analyze the contribution of market research to the decision-making processes of a business, e.g. the role of marketing information systems; the importance of competitive intelligence This paper reports case study of an inter-organizational (IOS) of Cisco and Xiao Tong in China. We interviewed their senior managers, heads of departments and employees who have been directly affected in their work. Other sources of are company documents and publicly available background The study examines the benefits of the IOS for both corporations. The also reveals seven critical success factors for the IOS, namely intensive stimulation, shared vision, cross-organizational implementation team, high integration with internal, inter-organizational re-engineering, advanced legacy and infrastructure and shared industry standard. Outcome 02: Know how to build marketing strategy 2.1 Analyze critically how strategic market analysis, marketing goals and marketing actions influence marketing strategy After designing core values, vision, mission, you need goals and objectives that will help to accomplish your vision. Objectives The objectives are broad statements of what you want. Therefore they should be included in your vision. You should look into the mission, as you will be involved to realize your vision. Examples of business objectives: à ¢Ã¢â€š ¬Ã‚ ¢ Improving profitability à ¢Ã¢â€š ¬Ã‚ ¢ Increasing the competence à ¢Ã¢â€š ¬Ã‚ ¢ capture a larger market share à ¢Ã¢â€š ¬Ã‚ ¢ give improved customer service à ¢Ã¢â€š ¬Ã‚ ¢ Advance employee training à ¢Ã¢â€š ¬Ã‚ ¢ Reduce the emissions of carbon dioxide à ¢Ã¢â€š ¬Ã‚ ¢ An objective should accomplish below given criteria: à ¢Ã¢â€š ¬Ã‚ ¢ Good: Is it fitting with the vision and mission? à ¢Ã¢â€š ¬Ã‚ ¢ Acceptable: Adjusts the values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹of the company and its employees? à ¢Ã¢â€š ¬Ã‚ ¢ Clarity: Is it easy to understand and easy to explain? à ¢Ã¢â€š ¬Ã‚ ¢ Flexible: can be adjusted and modified as needed? Ensure the objectives are paying attention on the significant aspects of the business. Do not use too many objectives or else you mind lose your concentration. Even the design of your objectives do not conflict and get in the way with each other. Demonstrate how an over-all view on the strategic position of businesses and the understanding of their competitors impact on their marketing strategy Here are AgVA strategies, goals, objectives and action plan. It should be considered that the strategy is a sequence of techniques to use mission is to accomplish the vision. The objectives are statements of what I required to be done to execute the strategy. The objectives are explicit milestones to achieve the goal. The milestones can be accomplished with the action plans which include specific actions to be taken. Vision: a vivacious rural economy determined by value-added agriculture. Mission: To generate and foster the growth of value-added agricultural enterprises. Strategy: utilize local peasant leaders with the skills for the development of company and for business development. Objective: the interest of local farmers / development work experience. Objective: generate a Subscription twenty farmers February 1st. Action Plan: Establish a membership committee to employ local farmers heads. Recognize the 40 farm heads in major cities in the area. Call qualifying. Contact individually, in the hope that half of crowd will be ready to participate. 2.3 Analyze critically the links between growth strategies and the main types of strategic marketing objectives Goals are specific, measurable, time-sensitive statement of what should be achieved and when it will be achieved. Milestones along the road to achieving your goals. Examples of the companys goals are: à ¢Ã¢â€š ¬Ã‚ ¢ at least a 20% after-tax rate of return on our investment in equity to earn during the next fiscal year à ¢Ã¢â€š ¬Ã‚ ¢ the market share of 10 per cent increase over the next three years. Reduce operating costs by 15 percent over the next two years, improving the efficiency of the production process. The time of the call-back to reduce the investigation of the client and not more than four hours. The goals must meet the following criteria: à ¢Ã¢â€š ¬Ã‚ ¢ Measurable: What will happen and when? à ¢Ã¢â€š ¬Ã‚ ¢ Appropriate: apply it as a measure to reach the goal? à ¢Ã¢â€š ¬Ã‚ ¢ Feasible: It is possible to achieve? à ¢Ã¢â€š ¬Ã‚ ¢ Commitment: People are committed to achieving this goal? à ¢Ã¢â€š ¬Ã‚ ¢ Properties are the people responsible for achieving the objective included in the definition of the target. 2.4: Demonstrate how marketing strategies contribute to sustainable competitive advantages. This study examines the impact of the six dimensions of corporate social responsibility, sustainability marketing strategy the mediation influences of marketing image, customer satisfaction, stakeholder acceptance and marketing performance. CSR consists of human development, environmental considerations, community involvement, product and service innovation trend, the attention of consumers, and the competition is an important strategy that will help companies get image enhanced marketing, customer satisfaction, stakeholder acceptance marketing performance and sustainability marketing. Here ISO 14000 106 companies in Thailand, was selected as the sample of the study. The results showed that some dimensions of corporate social responsibility has a significant impact on the marketing strategy, customer satisfaction, stakeholder acceptance and sustainability marketing. Furthermore, the performance of marketing a potential positive effect on the sustainability of marketing. Moreover, the ethical vision and competitive intensity has a moderating influence on the partial corporate responsibility strategy social relationships, marketing image, customer satisfaction, stakeholder acceptance, marketing performance and sustainability marketing. Potential conversation with the results of the research is actually applied in the study Apply the main steps of marketing planning in practical business situations à ¢Ã¢â€š ¬Ã‚ ¢ mission statement (or define the mission of the company) has an impact on all the planning throughout the organization, because it is a statement of the companys overall business philosophy. Normally, a set of guidelines, rather than something that is expressed in quantitative terms hard and fast. à ¢Ã¢â€š ¬Ã‚ ¢ Situation analysis involves assessing the internal and external factors that influence the planning process and asks the question: Where are we?. This means that the research and analysis of all the information that has an impact on the organization and its operations, internal factors such as individual departmental corporate resources, external factors such as the current political events may interfere with the activities of the company. à ¢Ã¢â€š ¬Ã‚ ¢ organizational goals requires a management company to offer guidance on how the company to fulfill its mission, and it makes it clear that the company wants to be. This, in contrast to the mission, should be expressed in quantitative terms available. à ¢Ã¢â€š ¬Ã‚ ¢ strategies to achieve these objectives, concrete ideas on the achievement of corporate goals and relate to choose the way in which the mission is accomplished. 2.1 Analyze critically how strategic market analysis, marketing goals and marketing actions influence marketing strategy 2.1.1 Evaluate the key influences on strategic marketing planning, e.g. analysing competitors; identifying strategic marketing goals. The creation of a marketing strategy inevitably takes place in a strategic context which is a mixture of internal and external factors. Because of this, it is essential to have a clear understanding of that context before the marketing strategy is constructed. A systematic approach to acquiring that understanding helps to ensure that it is well informed and covers all the relevant factors. 2.2 Demonstrate how an over-all view on the strategic position of businesses and the understanding of their competitors impact on their marketing strategy 2.2.1 Explain the importance of competitors, e.g. key issues when analyzing a businesss competitors Competitive analysis and strategic evaluation of the strongly corrugated and corrugated SWAK of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling an average of all relevant sources of competitor analysis in a framework in support of the efficient and effective strategy formulation, implementation, monitoring and adjustment. analysis is an essential part of the corporate strategy. It is argued that most companies are not this type of analysis systematically enough to carry. On the contrary, many companies are working on what is called informal impressions, assumptions and intuition by goodies information about competitors every manager continually receive. As a result, the traditional sites of the area scanned many companies to the risk of dangerous competitive blind areas due to a lack of robust competitor analysis. Demonstrating the value of information about competitors, such examples of business use to answer questions which provides information on five main competitors Management for Impact means that that is what is needed to respond to changing conditions and greater understanding by the adaptation of the project so it will be more likely to achieve its expected impact such changes may result in minor changes to the assets or major strategic reviews .. Each project is managed to be impacted by its own set of limitations. hold the internal and external constraints will help you to have realistic expectations of what can be achieved and set. 2.3 Analyze critically the links between growth strategies and the main types of strategic marketing objectives 2.3.1 Explain the main types of strategic marketing objective, e.g. niche, hold, harvesting and divest objectives The purpose of strategic marketing analysis is to help managers understand the nature of the industry, the way firms behave competitively within the industry, and how competition is generally undertaken. From this information it becomes easier to determinate exactly what the marketing goals should be. There are several types of strategic objective but four main ones are considered here. These are niche, hold, harvest, and divest goals and are considerable briefly. However the section that follows considers a further objective, namely growth. 2.3.2 Demonstrate the links between growth as an objective and other key strategic marketing objectives, e.g. examine types of growth (intensive, integrative, diversified) in relation to other to strategic marketing objectives When an organization adopts a diversification strategy they are essentially moving outside current, known areas of expertise. Through diversification they begin to work with new products, in new markets, and this brings new risks. Diversification for single-product organizations is an important development for two main reasons. First, risk becomes spread across two or more markets, and secondly, organizational resources such as management, marketing, finance, production, and operations can be used more effectively and efficiently when deployed across more than one product or market. Horizontal diversification occurs when products that are technologically unrelated to The established product range are introduced to the same market. Concentric diversification occurs when products that are technologically related to the Current portfolio is introduced to new markets. Conglomerate diversification occurs when products that is technologically unrelated To the current portfolio are introduced to new markets. 2.4 Demonstrate how marketing strategies contribute to sustainable competitive advantage 2.4.1 Identify the conditions necessary for sustained competitive advantage, e.g. Porters ideas for sustainability He described a category scheme consisting of three general types of strategies that are commonly used by companies to achieve competitive advantage and maintain. These three generic strategies are defined along two dimensions: strategic scope and strategic strength. Strategic scope is a demand-side dimension (Michael E. Porter was originally an engineer, then an economist before he specialized in strategy) and look at the size and composition of the market you intend to target. Strategic strength is a supply-side dimension and look at the strength or core competency of the company. In particular, he has two powers which he felt was most important: product differentiation and product cost (effectiveness) identified. 2.4.2 Assess how different strategies contribute to competitive advantage, e.g. key positions that a business can adopt (cost leadership, differentiation and focus strategies) and their impact in achieving competitive advantage Differentiate their products in a way to compete successfully. Examples of successful use of a differentiation strategy are Hero Honda, Asian Paints, HLL, Nike Sneakers, By-Pastor, Apple Computer, and Mercedes-Benz. Differentiation that is tuned when the target segment is not sensitive to price, the market is competitive or saturated, customers have very specific requirements that may be under-served, and the company has resources and unique features that allow you to these needs in a response mode that are difficult to copy. These include patents or other rights of intellectual property (IP), the only technical expertise (eg Apples ability to design or animation prowess PEER), talented employees (for example, a champion sports team or a company of merchants Star brokerage), or innovative processes. Successful brand management is only observed even when the physical product is the same competitors. In this way, Chiquita was able to banana brand Starbucks coffee could be seen, and cou ld sneakers Nike brand. Fashion designers are heavily dependent on this form of image difference. 2.5 Apply the main steps of marketing planning in practical business situations 2.5.1 Demonstrate the process of marketing planning in a business context, e.g. devise outline marketing plans to meet the needs of different sizes and types of business The assignment gives few guidelines, examples, methods, tools, and the procedure to write a business plan that generates effluent outcomes. There is also online guidance available which are not chargeable and which demonstrates ways in which marketing strategy can be generated or a company to write a basic business plan or a plan related to sales by making use of freely available templates, examples and tools of how specific the statement separately and theories and techniques for marketing strategy and marketing planning, consisting of tools and guidelines for advertising, press, public relations (PR), and media relations, generation of sales through inquiries , advertising copywriting, internet and web marketing, offers, and so on. There is an in-depth information available about sales planning and selling based on current market situations. Outcome 03: Understand the concept and role of market segmentation and positioning Differentiate between market segmentation and product differentiation A small business can differentiate its product using marketing techniques, by physically changing the product or by changing the price. Using marketing, you can create a brand or image in the mind of consumers by pointing out the difference between your product and those of your competitors. For example, your advertising can show that while your product may cost the same as your competitors, it lasts longer, making it less expensive to use. If you sell tennis shoes, you can reinforce the toes, making it a longer-lasting shoe that appeals to frequent players who wear out their shoes. Lowering or raising the price of a product differentiates you from your competition. Because consumers have different needs, even when shopping for the same product, its important to know who is buying your product. This will help you plan your marketing, product development and pricing. You can sell a higher-priced version of your product with extra features in specialty stores to attract young, affluent singles, and sell another version with fewer features at a lower cost to young families or seniors. You can sell one version of your product to consumers, and another to businesses. 3.2 Compare and contrast different targeting approaches Business plans come in all shapes and sizes. Pragmatism is essential. Ensure your plan shows what your business needs it to show. Essentially your plan is a spreadsheet of numbers with supporting narrative, explaining how the numbers are to be achieved. A plan should show all the activities and resources in terms of revenues and costs, which together hopefully produce a profit at the end of the trading year. The level of detail and complexity depends on the size and part of the business that the plan concerns. Your business plan, which deals with all aspects of the resource and management of the business (or your part of the business), will include many decisions and factors fed in from the marketing process. It will state sales and profitability targets by activity. In a marketing plan there may also be references to image and reputation, and to public relations. All of these issues require thought and planning if they are to result in improvement, and particularly increasing number s of customers and revenue growth. You would normally describe and provide financial justification for the means of achieving these things, together with customer satisfaction improvement. Above all a plan needs to be based on actions cost-effective and profitable cause and effect; inputs required to achieved required outputs, analyses, identifie